As associate vice president of marketing & communications, Cindy Chaifetz leads a cross-functional team within the Indiana University Foundation and Indiana University Alumni Association. Her team carries out a cohesive marketing strategy to increase awareness, brand recognition, and alignment of university, engagement, and philanthropic messaging.
Prior to joining the Foundation, she worked as the chief marketing officer at the Investments & Wealth Institute, a trade association and executive educational provider for financial advisers worldwide. During her tenure, she leveraged staff talents, introduced innovative technology platforms, and applied fresh techniques to deliver personalized customer experiences that led to measurable business results.
Cindy also served as global director of marketing, communications, and branding at TTEC (TeleTech), an organization specializing in customer experience technology and services. In this role, she managed the marketing, communications, and branding efforts that included social media, events, and creative and company culture initiatives in 80 offices, 30 countries, and across six continents. Prior to this work, Cindy worked at leading advertising agencies in Phoenix and Houston.