Rates & Specifications

Through the biannual Indiana University Alumni Magazine and monthly Alumni Insider e-newsletter, you can reach our audience on a regular basis. These publications showcase the best-of-the-best in editorial content and deliver your message to a loyal readership.

Indiana University Alumni Magazine

Published twice a year, the IU Alumni Magazine’s mission is to share the spirit of IU. Each issue—delivered to approximately 55,000 households—is designed to engage, inform, and encourage participation in the life of the university.

Your advertising options

We have an advertising option for almost every budget, ranging from quarter-page ads to two-page spreads. The following table shows the ad prices per issue—the more you advertise, the bigger the discount.

Ad rates and sizes
Ad TypeSize1 Issue2 Issues
Back Cover8.5" x 8.625" (requires bleed)$4,246$4,034
Inside Cover/Pages 1, 2, 38.5" x 10.875" (requires bleed)$4,246$4,034
Full Page8.5" x 10.875" (requires bleed)$3,730$3,543
Half Page7.5" x 4.81"$2,438$2,316
Quarter Page3.65" x 4.81"$1,722$1,636
IssueReserve byAd dueMails
Spring 2023March 21, 2023April 7, 2023May 18, 2023
Fall 2023Sept. 19, 2023Oct. 6, 2023Nov. 16, 2023
Spring 2024March 19, 2024April 5, 2024May 16, 2024
Fall 2024Sept. 24, 2024Oct. 11, 2024Nov. 21, 2024

All ads must be submitted in PDF “X–1a” format with all graphics, photos, and fonts embedded or linked. Photos should be high resolution at 300 dpi.

All ads should be submitted in CMYK with no spot color.

Full-page ads must include .125” bleed, and text must be at least .25” from page edge. Dimensions of the ad must be precise.

If you are looking to reach a specific part of our alumni audience, we can segment our mailing for you so your ad only goes to your target.

You have a number of advertising options:

  • Bellybands wrap your message around the outside of our magazine
  • Magna-stripped inserts glue onto card flaps, which are left behind when the reader pulls the insert out of the magazine
  • Stitched-in cards are bound into the magazine. The cards have perforated lines for easy removal to solicit a response from the reader.
  • Tip-in inserts glue directly onto our magazine page

Rates will depend on the size, weight, and quantity.

First-time advertisers must send written space reservation. Payment for first advertisement must accompany electronic file.

Advertisements must be submitted electronically (online through SendMyAd). Contact a local printer or ad agency to assist you in planning, designing, or producing your ad to our specifications. Ads not meeting the mechanical requirements will not upload for publication without modification.

Space reservations canceled later than six weeks before publication will be subject to a cancellation charge. Ad position (other than back cover, inside cover, and pages 1–3) cannot be guaranteed, although efforts will be made to place ads where the advertiser wishes.

Proofs will be shown on all new and revised ads, provided copy is received within normal deadlines. Proofs of repeat ads will not be sent unless
advertiser requests it.

Advertisers using the IU name, logo, or other insignia must be licensed by Indiana University before advertising in the Indiana University Alumni Magazine.

Advertising must maintain a separate look from editorial material in the magazine. All ads that are not full-page bleeds must be contained by a
border to avoid the appearance that they are part of the editorial package. Ads that, in the judgment of the magazine’s editorial management team, could be confused with editorial material are subject to having a label of “Advertising” placed at the top of the ad.

All advertisements and copy are subject to the approval of the editor and publisher. The magazine is a perfect-bound, four-color process, webpress

Alumni Insider e-newsletter

Alumni Insider provides exactly what the name suggests—an insider’s compilation of the IU content that matters most to alumni. With a regular open rate of more than 32 percent and an almost 6 percent click-through rate, Alumni Insider is emailed monthly to our most engaged alumni and quarterly (February, May, August, and November) to all IU alumni.

Ad rates
Ad typeSize1 Issue
Supporter Send280 x 280 pixels$1,100
All Send280 x 280 pixels$2,200

  • JPEG (.jpg or .jpeg)
  • GIF (.gif)
  • PNG (.png)

Email ads to Sharon Martin at sharon@martindirectmarketing.com.

Alumni Insider typically sends over a seven-day period starting on the Monday of the last full week of the month. There are some exceptions, such as holidays. Our email platform determines the best day and time to send to each recipient.

Ad materials are due the first business day in the month of the scheduled send. Ad spaces are limited—and spots fill up quickly. Reserve your ads as far in advance as possible.

JanuaryEngaged Alumni Send
FebruaryAll Send
MarchEngaged Alumni Send
AprilEngaged Alumni Send
MayAll Send
JuneEngaged Alumni Send
JulyEngaged Alumni Send
AugustAll Send
SeptemberEngaged Alumni Send
OctoberEngaged Alumni Send
NovemberAll Send
DecemberEngaged Alumni Send


For questions about advertising options, contact Sharon Martin at sharon@martindirectmarketing.com.