Organizational Plan

We are pleased to present the 2021–2025 organizational plan for the Indiana University Alumni Association. Built on the foundation of our 2015–2020 plan and our 166 years of history, it reflects our values and sets a path toward achieving the vision that all who love IU are advancing one another and the university. As we undertake our mission of activating and supporting the global alumni network, we declare three priorities. Each of these priorities is supported by strategies that will guide our efforts in the years to come.


Cultivate belonging

To ensure a welcoming, equitable, diverse, and inclusive community, we will challenge discrimination and our inherent biases.

Deepen alumni loyalty

To build the alumni community, we will learn how alumni identify with IU and each other, and then offer relevant experiences that encourage stronger commitment.

Strengthen alumni relations across IU

We will collaborate with IU stakeholders and support efforts to engage more deeply with their alumni audiences.

Strategic Outcome

Our overall strategic outcome is to increase alumni loyalty to Indiana University. As we pursue this goal, we will regularly measure our progress against a range of metrics.

Strategy 1

Empower our partners to serve their alumni audiences by investing in scalable, enterprise-wide solutions.

Strategy 2

Work with partners to determine university-wide alumni-relations priorities and lead action on those items.

Strategy 3

Develop volunteer opportunities to support IU priorities and expand alumni engagement.

Strategy 4

Develop a process to manage and measure alumni-engagement activity and performance.

Tracking Plan Progress

The Indiana University Alumni Association will track the progress of the plan quarterly, based on measurable outcomes. Metrics will be applied to the plan’s strategies, with each having customized goal(s).

The Alumni Engagement and Annual Giving Leadership team will encourage collaboration and accountability among staff by assigning strategy leaders and teams beginning in winter 2020–2021. Strategy leaders and teams will lead efforts to finalize tactics—including assessing resource requirements and developing timelines—and execute on them.

Beginning in June 2021, staff will present an annual progress report to the Assessment Committee of the Board of Managers and at the annual meeting.