Lindsey Pearsey is the associate vice president of annual giving and market segmentation at the Indiana University Foundation.
Lindsey provides leadership for scaled, multi-channel donor fundraising campaigns using data insights which include alumni and donor interests, giving behaviors, and affinities. Before joining the IU Foundation, she served in a senior level position at Simon Property Group, leading marketing analytics as well as consumer and business-to-business financial card service products. She was also the owner and president of a media buying agency focused on print marketing.
Lindsey earned a bachelor’s degree in journalism and English from Indiana University, and a graduate certificate in business analytics from the IU Kelley School of Business.